CMO Spotlight: 3 Trends That Will Drive Digital Transformation
Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Digital Marketing Agency in Pakistan However, there are many challenges to overcome in order to achieve success. How do you implement innovative digital strategies and meet revenue goals at the same time? Let’s take a look at three ways you can drive digital transformation across your organization: 1. Understand Customer Behavior Who knew that it takes considerable effort to get people to go out? Most people fall into a rut of going home and staying in versus experiencing live events. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has la...